In recent years, gaming has quietly become one of the UK’s favorite pastimes. As the nation’s number one network, O2 had a natural opportunity to engage in gaming, facilitating great moments for its Priority customers at a time when they needed it most.
tms wanted to be as inclusive as possible and attract customers of all gaming capabilities. We created an experience that appealed to both avid and casual gamers, while simultaneously creating a pool of rewards that appealed to all O2 audience segments.
We developed “Level Up” — a campaign that appealed to esports enthusiasts and casual gamers alike with a diverse range of partners, tons of epic gaming experiences, and more invite-only moments than they could shake their controllers at. At the center, we brokered a deal with Belong Gaming Arenas to create a socially distanced gaming tournament called “The Level Up Showdown.” It featured two teams of the UK’s top gaming influencers captained by BBC Radio 1’s Chris Stark and former Inbetweener James Buckley, who went head-to-head in a gaming tournament featuring titles including Halo 3, Tekken 7, and Fall Guys. The tournament was streamed live on Priority and Twitch with customers who tuned in via the Priority app able to win over 400 prizes as the action unfurled.
