Uniting Ferrero’s most popular brands in one campaign

Opportunity

tms wanted to showcase the collective power of the Ferrero Group’s brands over the summer of 2022. The campaign had to showcase Kinder, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Delichoc, as well as the new ice cream range for Ferrero Rocher.

Approach

To celebrate the first summer of true freedom for two years following COVID, tms created “The Happiness Festival.” This linked thematically to Nutella’s stand-alone campaign, “The Smile Movement,” and was a “colorful” celebration of joy that took place in-store over two months, showcasing each brand equally.

Outcome

tms designed the full creative identity and experiential concept. The campaign culminated in a festival-like, in-store experience that featured multiple stands that highlighted each of the group’s key brands. To maximize the customer engagement, we created an exclusive branded gift to win through a winner-per-store game: tic tac beach rackets.