Elevating Cumulus’ cold coffee experience

Cumulus cold glass vessel line, 4 cups and cold brew coffee

Opportunity

To support the launch of their groundbreaking Cold Coffee Machine, Cumulus tapped tms to design and develop custom drinkware that could enhance the experience of enjoying a cold brew at home.

Approach

To develop drinkware that’s complementary in both function and form, we dove deep into the Cumulus brand, gaining a true understanding of their product vision, design language, and drinkware needs. We kept the user experience top-of-mind and designed bespoke glass tumblers that match the Cumulus machine.

Outcome

tms designed and developed two double wall glasses that match the elegance of Cumulus’ Machine and showcase the beauty of different coffee varieties through transparent glass. Their double wall construction eliminates condensation and keeps your beverage perfectly chilled.

We contributed to a full-use experience across this novel cold coffee platform, enhancing the brand’s social media posts and advertising through beautiful, functional vessels that encourage consumers to embrace the Cumulus lifestyle in their own homes.

We were thrilled to partner with Cumulus and create a cohesive line of drinkware that aligns with the design of their award-winning machine. Our team prides itself on brand stewardship, thoroughly digging in to understand the customer experience so we can develop products that enhance it.

Alice Chi Martin

President, Global Merchandise Services at tms