Worlds collide as McDonald’s and tms launch exclusive Hello Kitty and Friends x Yu-Gi-Oh! collab
McDonald’s and tms launched an exciting new Happy Meal® promotion, featuring an exclusive collaboration between two of the most iconic Japanese franchises, Hello Kitty and Friends and Yu-Gi-Oh! The promotion runs globally between March and November 2024, starting on March 6 in the EU, May 8 in the UK, and on August 20 in the US.
tms managed a partnership between the two distinctive franchises to create unique Happy Meal® toys and in-app games which mix elements from both worlds to create an exclusive set of Hello Kitty and Friends x Yu-Gi-Oh! characters.
The Japanese art form of Anime has become a significant cultural phenomenon across the world thanks to its unique visual style, captivating storylines, and strong influence on popular culture including fashion, music, and entertainment. We’re excited to bring these two worlds together and hope they bring a lot of joy.
Sanrio is home to fan favorite Hello Kitty and Friends, founded on the philosophy that a small gift can bring happiness and friendship to people of all ages and hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” The brand features iconic characters that are part of Japan’s kawaii culture, each embodying positivity and with their own distinct look and personality.
Meanwhile, Yu-Gi-Oh! is the brand best known for manga, television series, and the in-universe Trading Card Game, where players battle against fantastical creatures to win and become the King of Games. tms formed a partnership between Yu-Gi-Oh! And Hello Kitty and Friends, where worlds collide when Hello Kitty and Friends characters and the Yu-Gi-Oh! Universe come together for an action packed in-app game.
Through the promotion, McDonald’s wants to empower customers to remix culture and become the creators of their own unique experience. tms managed the in-app game activation, inviting kids to explore their imaginations by offering the chance to customize their favorite characters with awesome backgrounds and cool features. We also sourced and designed the packaging, toys, and other retail elements to make this mash-up vision come to life.
We want to put children in control of the things they love and create a space where they can contribute to culture. Together, Yu-Gi-Oh! and Hello Kitty and Friends can inspire everyone to get involved.
Learn more about our other campaign with McDonald’s inspired by Japanese artistry, WcDonald’s.
©2020 Studio Dice/SHUEISHA, TV TOKYO, KONAMI
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