Why an accessible user experience matters more than ever from tms’ Associate UX Designer
As the European Accessibility Act (EAA) comes into effect in June 2025, businesses across the EU are being called to meet the minimum accessibility standards across digital products and services. While compliance is important, there’s a bigger opportunity to design experiences that are not only accessible, but truly inclusive.
At tms, inclusive design is not just about compliance, it’s an opportunity to create more immersive experiences for everyone. In a recent article from Little Black Book (LBB), Pier Ricossa, Associate UX Designer at tms, shared how his team uses accessibility to create a more meaningful user experience.
We go beyond WCAG, embracing principles like Accessible Gaming Guidelines and gaming standards out in the wild. A powerful example is our recent work on a maze mechanic. We went beyond basic navigation cues to develop rich, contextual audio descriptions, empowering users with visual impairments to not only navigate the complex environment but to fully participate in the core gameplay loop.
UX design continues to evolve by removing the barriers that prevent people from interacting with their environment on an equal basis, ensuring experiences work for everyone.
Read the full article on LBB.
