tms, Samsung, and Full Squad Gaming teamed up to launch Extreme Imposters
On November 22, Extreme Imposters launched a yearlong strategic partnership formed by tms between Samsung and Full Squad Gaming (FSG). Leveraging Samsung Galaxy’s universe of devices and FSG’s esports dominance, fans were brought an unforgettable experience through exclusive content and cross-platform activations.
The Extreme Imposters series features three thrilling episodes each set in different environments – the desert, tropics, and mountains. tms negotiated for the content to feature the Samsung Galaxy Ring, Galaxy Z Flip6, and Galaxy Z Fold6.
At its core, Extreme Imposters is based on a simple premise: four players are given a word that they must describe to a fifth player, who is the “imposter” that doesn’t know the word. The imposter must still give clues, despite having no idea what the actual word is, all while trying to avoid being caught by the others.
What makes this series stand out is the “extreme” element introduced by tms and Samsung. The players aren’t just sitting at a table, throwing out word hints but are surrounded by unnerving monsters — think venomous snakes, giant spiders, and deadly scorpions — placed right next to their heads. Each round, these creatures are positioned ever closer, creating a high-stakes environment where players must stay focused on the game despite their fears.
We went to extreme lengths to make Extreme Imposters out-of-the-box and engaging for viewers while showcasing Samsung Galaxy’s superior mobile technology with help from some of the world’s most trendy gamers. This is just one of the many collaborations we have done with FSG as part of tms’ strategic partnership between the brands.
tms utilized Samsung’s innovative products, including the Samsung Galaxy Ring, to take the game to new levels for both the players and the viewers. The Galaxy Ring is a wearable device that tracks key health data, from heart rate to stress levels, creating an immersive experience that connects the game’s intensity with the players’ real-time physical reactions. Viewers will be able to track how players react to the fear from the monsters around them and get a sense of the pressure mounting as they approach the reveal of the imposter.
Samsung Galaxy’s high-tech devices also provided the perfect platform for immersive visuals, intense moments, and interactive viewer experience. The devices allow for seamless integration between the gaming action and the immersive world built around the game.
Learn more about all the partnerships tms manages for Samsung, including the yearlong strategic partnership between Red Bull x Samsung Galaxy.
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