tms Munich wins the Silver Effie for MONOPOLY at McDonald’s Germany
tms Munich is honored to announce we have won the Silver Effie in the Activation Category for the 2023 McDonald’s MONOPOLY campaign! The Effie Awards are regarded as the marketing industry’s golden standard, honoring marketing excellence which has contributed to the success of the world’s leading brands.
This award is a testament to the incredible dedication of our global teams across the Munich, Duisburg, and London offices, demonstrating our expertise in brand partnerships, digital experiences, and loyalty programs.
tms was recognized for our work with MONOPOLY and McDonald’s Germany. The campaign celebrated the holiday season, offering players the chance to win enticing prizes like a camper van from Bürstner, solid gold bars, vouchers from our partners, and more! tms successfully negotiated and managed over 20 prize partnerships for the campaign through our extensive network of global partners.
We are honored to be recognized by the Effie Awards for our work with McDonald’s MONOPOLY. This award exemplifies the strong partnership tms and McDonald’s have forged throughout the decades, and we are driven to continue innovating successful and innovative campaigns for our clients.
Learn about our involvement with McDonald’s Germany’s latest MONOPOLY promotion, which launched November 7, 2024.
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