tms innovates a new digital mechanic for the McDonald’s Gift Drop
The McDonald’s Gift Drop has launched in the UK, just in time for the festive period! Running from November 20 to December 19, the promotion invites the public to search for hidden gift tags featuring a code to unlock daily offers and a chance to win special prizes, because everyone deserves a win this festive season. tms led on the promotion, digital experience, ecommerce shop, and prize pool, including merchandise development.
Over 100 codes were placed across the nation, and customers are encouraged to find the codes and input them into their app for a chance to unlock a series of “winning moments!” From billboards on the street to in-person events or on your favorite influencer’s social media posts, there are plenty of chances to win each day!
If a player successfully finds the code, upon entering, they will immediately receive two food offers per day – on top of that, there are additional chances to win exclusive merchandise, food prizes, and MyMcDonald’s Rewards points. To support the prize offerings, tms sourced merchandise like furry Grimace bucket hats, festive PJs and jumpers, Birdie socks, neon lights, and more, enticing customers to participate with special new drops.
tms set out to produce the Gift Drop mechanic in a way that not only invokes surprise and delight amongst customers but provides them with real value through our array of food offers and prize offerings. By seamlessly integrating the hidden codes across the UK with the in-app experience to make it easy for customers to redeem their prizes, we hope these tasty offerings add a little lightness to the Festive period.
Learn how the McDonald’s Gift Drop complements the broader integrated brand campaign, including the Festive Wins promotion.
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