tms brings McDonald’s CA customers a new way to win with “Want Prize With That?”

tms is bringing McDonald’s customers in Canada a new way to win with the launch of “Want PRIZE With That?” Running from February 4 through March 3, McDonald’s guests can purchase specially labelled items for the chance to win millions of prizes in the McDonald’s app.  

As lead agency, tms took charge of the campaign’s strategy and visual identity, tapping into a play on words for its name and using popping, illustrated graphics on the packaging, retail, and digital assets. The combination of illustrated boldness and enticing prize offerings is intended to bring an exciting pick-me-up to anyone combatting the winter blues.  

tms designed custom packaging for select menu items where players can peel off a game piece to unveil their unique code which can be entered into the McDonald’s app for the chance to win countless prizes!  

To make this promotion extra enticing, a $15,000 cash prize is awarded each week, giving players ample opportunities to win! tms was responsible for brokering all prize partnerships, including VIA Rail travel experiences, subscriptions to Paramount+, gift cards to Skip, Vasanti, Tropical Tree, Walmart, and more. Instant food wins and rewards points are also up for grabs. While customers are not guaranteed to win every time, every five stamps a customer receives immediately guarantees them 2,000 MyMcDonald’s Rewards points!  

tms carried through the same illustrated look and feel of the packaging and retail assets to program the digital experience, with poster-like visuals featuring hand drawn prize offerings to excite customers about their potential winnings. While the promotion ends March 3, prizes can still be redeemed in the McDonald’s app through March 24.  

Learn more about our previous work with McDonald’s, including the McDonald’s Gift Drop which launched in November 2024.