tms and McDonald’s Happy Meal® partner with Pet Simulator

McDonald’s, tms, and BIG Games formed a purr-fect partnership for the Pet Simulator Happy Meal®! Running throughout 2024 across select global markets, the Happy Meal® builds off Pet Simulator game on Roblox to create an innovative promotion which integrates the Happy Meal® toy into the digital experience. McDonald’s customers will unbox surprises by receiving not one, but two pet toys with their Happy Meal®.

As lead agency, tms played a crucial role in integrating the toys with a unique Happy Meal® digital experience. To initiate the digital experience, users must scan the QR code on the Happy Meal® toy, which will populate the introductory screen to start the game. The objective of the digital gameplay is to explore three unique “worlds” and capture as many gems as possible in one round. Players can place their Happy Meal® pet onto their phone screen and watch it illuminate each time a gem is captured.  

Our embedded packaging agency, Boxer Brand Design, created custom packaging which draws off the campaigns’ theme of surprises by featuring a treasure chest tuck box. The toy’s packaging was cleverly designed to only reveal one of the toy pet’s customers will receive, leaving the other a mystery until the box is opened. That same theme of surprise and delight was carried throughout the point-of-purchase marketing we created for the retail and drive-thru locations, illustrating a treasure chest to drive home an element of surprise. 

Check your local McDonald’s to see if the Pet Simulator Happy Meal® is available near you. Interested in learning about other McDonald’s campaigns tms has been involved in? Check out our recent work with the MultiVersus Happy Meal®.