tms and McDonald’s Happy Meal® pair up with Crocs™!

tms, McDonald’s, and Crocs™ have paired up for a global Happy Meal® promotion that will knock your socks off! The Crocs Happy Meal hit global markets in August and launched in the US on September 17, rolling out internationally through the summer of 2025. 

This promotion blends the essence of Happy Meal with Crocs, incorporating menu favorites and branded motifs like McDonald’s Golden Arches into the toy design, Crocs merchandise, and digital gameplay. Tapping into fandoms, customers are encouraged to express their individuality through personalized elements, while also elevating the brand in culture. 

tms drew inspiration from Crocs’ retail experience, sourcing tuckboxes and tissue paper for the toy packaging reminiscent of a shoe box. The Happy Meal toys consist of 14 miniature Crocs clips, sourced by tms from Mass Balance PP, with special Jibbitz™ stickers for fans to personalize their Crocs toys. While there are 17 total toys that can be collected globally, the number of styles available varies in each market. 

We designed the digital experience to be a personalized game where customers are invited to create a custom pair of Crocs in Augmented Reality (AR) by selecting their style, changing the color, and adding Jibbitz™. To unlock the digital gameplay, customers simply scan the code on the tuckbox or Happy Meal box. 

Tapping into drop culture, McDonald’s branded Crocs and merchandise like socks are available for purchase direct to consumer through Crocs retail or online stores. 

Learn more about the Happy Meal campaigns we support for McDonald’s, including the recent Despicable Me 4 Happy Meal.