tms is proud to collaborate with adidas and Manchester United Women

On the 27th of March, Manchester United Women played their first match at Old Trafford Stadium, beating Everton Women 3-1 in the Women’s Super League.

To mark this historical moment, we collaborated with adidas and Manchester United Women to showcase their debut match at Old Trafford and celebrate the launch of Predator Edge. We captured the team with a custom-made Predator Edge Throne set at the heart of the stadium — the content was proudly featured on a screen on the side of the venue for the public and supporters to see.

Fergus Small, Account Director at tms (formerly The Marketing Store), said, “We are proud to be involved in the movement that advocates for more inclusivity in football and look forward to more opportunities to partner with adidas and Manchester United Women.”

Marc Skinner, Manchester United’s Head Coach, said, “It’s a really exciting opportunity and another fantastic milestone for this team to play at Old Trafford in front of thousands of fans.”

Over 20,000 supporters gathered to witness the monumental event in women’s football. Although the team had previously played at Old Trafford in 2021 against West Ham, the game was behind closed doors due to COVID-19 restrictions.