The Chicken Big Mac® arrives in the US with support from tms
The Chicken Big Mac® has arrived in the US! Running from October 9 to November 10, tms and McDonald’s are getting customers excited for a new way to enjoy the iconic flavor of the Big Mac® sandwich.
The campaign slogan, “It’s Not Not a Big Mac®,” gets consumers excited for more ways to enjoy their love for the Big Mac® and cleverly plays into the discourse surrounding what really defines a Big Mac®.
The Big Mac® is an icon, so we needed to announce the new Chicken Big Mac® in a big way. With crave-able imagery and bold typography, we spotlighted the Big Mac® line while encouraging customers to try something new and exciting. I can’t wait to watch the Chicken Big Mac® shake things up!
tms created all retail assets for this campaign to engage and educate customers, uplifting the entire Big Mac® line by making the sandwich the hero. The Chicken Big Mac® is boldly shown with block letter fonts to showcase its iconic taste and ingredients which sets the sandwich apart from the rest. From retail posters and in-store kiosks to pre-sell and pre-browse images on the drive-thru, we created print, motion, and digital assets with a food-focus in mind.
Learn more about other launches we have supported for McDonald’s, such as the Grandma McFlurry®.
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