McDonald’s and tms team up with Stormzy for the latest signature meal

McDonald’s has joined forces with British rap legend Stormzy in a new campaign inviting fans to “Order like Stormzy.” The signature meal is available for a limited time, launching on February 12 exclusively in the UK and ROI. To make the campaign come to life, tms led on the promotion, digital experience, and prize pool. 

The collaboration spotlights the artist’s go-to McDonald’s meal: 9 McNuggets, Fries, Sprite, an Oreo McFlurry, and BBQ sauce. 

tms sourced exclusive merchandise including branded pin badges in collaboration with Linney, adding an extra element of surprise and delight for customers. As part of the digital experience, we developed two interactive microsites – one for customers entering the Prize Draw and another for those redeeming merch through Merch on Tiers using MyMcDonald’s Rewards – each providing a unique way for customers to engage and unlock tiered merchandise. 

To celebrate, Stormzy’s local Croydon McDonald’s has been temporarily renamed ‘Big Mike’s,’ and fans there can grab The Stormzy Meal 48 hours early. The promotion also includes social-first activations and a ‘Meet and Greet’ with Stormzy himself. 

The campaign was a cross-agency collaboration: Leo Burnett led creative, and social, Red Consultancy managed all talent, PR, event, and influencer, and OMD UK managed all media buying and planning. Linney supported all POP communications and TMW was responsible for CRM.   

Learn more about Stormzy’s signature meal on Famous Campaigns.