McDonald’s and Krispy Kreme form a sweet nationwide partnership with support from tms

McDonald’s is launching their widely anticipated nationwide partnership with Krispy Kreme with help from tms! Beginning on October 15 in the Chicagoland area at participating locations, the rollout will take place in phases across national markets, with nationwide availability expected by the end of 2026. 

Whether customers are looking to supercharge their morning or have a sweet snack during the day, the collaboration allows McDonald’s to lean into Krispy Kreme’s high brand recognition and expand menu offerings to appeal to an even larger audience. 

tms connected with McDonald’s Owner Operators who were part of the Krispy Kreme test market run to learn more about consumer behavior, what was working, and how we could make the national rollout even more successful. 

“Delivered fresh daily,” the Krispy Kreme doughnut offerings include the Original Glazed®, Chocolate Iced with Sprinkles, and Chocolate Iced Kreme™ Filled. Customers can order individual doughnuts or six packs of the Variety and Original Glazed® flavors. The new menu offerings give even more customers the chance to indulge in one of Krispy Kreme’s classic doughnuts 

tms designed all print and digital Point-of-Purchase assets, with the Krispy Kreme branding, logo, and doughnuts as the focal point. Subtle McDonald’s branding can be seen throughout the assets on the parchment and on an iced coffee in a cold cup, giving a nod to the new partnership. 

Learn about other recent McDonald’s campaigns we have created retail assets for, including the US launch of the Chicken Big Mac®!