DJ Snake teams up with McDonald’s France for new Famous Order
tms Paris is excited to have played a role in the newest experience for McDonald’s France customers: DJ Snake x McDonald’s. The famous order features an exclusive meal curated by DJ Snake, along with an exclusive track release and capsule clothing collection with Pardon My French!
In partnership with DDB Paris, the tms Paris team aided in strategy and coordinated the partnership between Universal Music and DJ Snake. This campaign launched exclusively in France on June 20 and runs for three weeks only. The DJ and producer with 20 billion streams to his name curated the go-to menu of his choice — a Double Cheeseburger, French fries, Coca-Cola zero-sugar, and caramel Sundae.
We’ve been working on this secret collaboration for several months now. We’re proud to finally be able to let our customers and fans of the artist step into this creative world imagined especially for this occasion: this includes an exclusive track, a unique menu featuring some of our iconic products, a capsule collection of his clothing brand designed to our colors, a brand new campaign as well as many more surprises to come. For the first time ever in France, our customers will be able to discover the Famous Order presented by one of the greatest French artists, recognized throughout the world.
DJ Snake wanted to pursue this collaboration due to his own personal love for McDonald’s: “I spent my childhood birthdays at McDonald’s, and I have great memories there with my family and friends. Today, it’s become a major landmark when I’m touring around the world, and we often go to McDonald’s following a show.”
On top of the Famous Order, DJ Snake’s new track, “West Side Story,” and a capsule collection of DJ Snake’s clothing brand will also be released. This exclusive collaboration was the collective work of McDonald’s France, A&R Studios tms, DDB, Starcom, and DJ Snake’s creative and marketing teams together with his label Capitol France. West Side Story will be used to score the accompanying campaign’s video ads and will be aired simultaneously on all main and digital TV channels as well as on social media from June 19th, 9 pm (French time).
This exclusive collab’ brings together two pop culture icons. In our minds, it was important that the artist could take part personally in all the project’s finer details, to create an authentic partnership that would resonate with him, McDonald’s and his fans. We’re proud of what we’ve achieved, thanks to the collective work together with DJ Snake’s team, tms and DDB, to give the artist the possibility to express himself through what he does best, a funky and party track which will no doubt be an exceptional and lasting statement.
The artist’s clothing brand, Pardon My French, also teamed up with McDonald’s to create a unique capsule collection that incorporates McDonald’s iconic symbols and colors. T-shirts, hoodies, and denim jackets became available from June 22 on the site Pardon My French and June 28 in the dedicated Parisian pop-up store giving fans direct access to the collection. The collection is also being promoted through various drops where winners will be selected at random to score free merchandise through their Instagram, @McDonaldsFrance.
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