Discover tms’ latest whitepaper on loyalty in the GCC
Loyalty programs in the GCC are evolving, and brands must adapt to stay relevant. With increasing competition and changing customer expectations, understanding what drives loyalty has never been more important.
At tms, we’ve been shaping global loyalty strategies for brands like T-Mobile Magenta, O2 Priority, and MyMcDonald’s Rewards, and our latest research provides key insights into how brands can evolve their loyalty programs to keep up with consumer demands.
Building on our 2023 research in the US and UK, we partnered with Qualtrics to explore the loyalty landscape in the UAE, one of the GCC’s fastest-growing markets. Our study surveyed 489 loyalty customers across Generations X, Y, and Z, uncovering what influences their decisions to join, engage with, and stay loyal to brands.
A new era of loyalty is emerging; brands must adapt if they wish to remain among the few programs customers are willing to join. The competition is fierce, and only those who innovate will thrive.
Our research reveals key opportunities for brands to creative innovative programs which stand apart from traditional loyalty schemes and resonate with today’s generation of customer.
Download the full whitepaper below.
Evolving Loyalty in the GCC
Publish date: March 18, 2025
Number of pages: 47 of 47
Our latest whitepaper explores the evolving loyalty landscape in the GCC, focusing on the UAE market. Through in-depth research, we uncover the key question: What drives customer loyalty today?
Download the report to explore the growing gap between brand expectations and customer reality, revealing what matters most to consumers and how brands can create stronger, more meaningful loyalty programs in an increasingly competitive market.
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