Bringing Camp McDonald’s to life

McDonald’s, its partners, and tms (formerly The Marketing Store) recently launched a four-week U.S. summer campaign full of menu hacks and access to exclusive merch and concert series. Throughout July, customers who made a purchase of $1 or more in the McDonald’s App using Mobile Order and Pay had camp access.

Our team led the digital experience aspect of this program, making it possible for customers to purchase exclusive merchandise, like camp-themed apparel, Innisfree products and more, and attend the exclusive virtual concerts with blackbear, Omar Apollo, BIBI, and Kid Cudi. Our technology products powered the connection between the App and partner sites where customers purchase the merch items. To promote the campaign and drive customers to the App to participate, we also created the in-store and outdoor POP elements.

But that’s not all,  Boxer Brand Design — our embedded branding and packaging agency — designed the carryout bags and cups tied to the program. These leverage the campaign’s overall look and feel while also driving customers to the App for camp access.