A look back at tms’ creative work for adidas in 2024
As 2024 comes to an end, we reflect on a year of exemplary work with our client adidas. This year’s projects have demonstrated tms’ ability to deliver impactful ideas that resonate globally through innovative activations, brand partnerships, and creative excellence.
What a year! We’ve activated campaigns from Manchester to Berlin to Bali & everywhere in-between! Delivering ideas that bring people closer to adidas, we’ve loved every minute of it and can’t wait for what’s next!
Here’s a look back at some of the standout projects tms delivered with adidas in 2024:
F50 Boot Launch Activation – Adidas x Pro:Direct Soccer
To celebrate the relaunch of the iconic F50 boots ahead of the Euros 2024, tms partnered with adidas and Pro:Direct Soccer to find the fastest footballers in Western Europe. With speed and skill challenges taking place across the UK and France, eight finalists earned a trip to the adidas Home of Football in Berlin for the ultimate eliminator.
Kitted out in personalized Tiro and fresh F50s, the finalists competed for tickets to the Switzerland vs. Italy RO16 match where the winners had the honor of bringing the match ball back to their grassroots teams.
AdiClub Days SS24
This year, tms supported the campaign development of adiClub Days SS24, forming a strategic partnership with Calm to highlight mindfulness.
tms supported the campaign development through retail tools and hero activations with Calm, utilizing our expertise in loyalty and brand partnerships to support the development of adiClub Days. In New York City and Mexico City, tms delivered two hero activations with Calm: a sunrise yoga session and an upcycling workshop, both with the intent to promote mindfulness with adiClub members.
Adidas Strength Club – Gym x Community x Club
Supporting the launch of the ss24 training product line, tms created Strength Club, with the goal to bring people together to defeat ‘gymtimidation’, creating an environment that is part gym, part club, and inclusive of all.
In Lima, Jakarta, and Bali, attendees pushed their limits in an atmosphere powered by good people and great music. With plans to expand this concept into FW24 and beyond, the Strength Club is helping redefine fitness culture on a global scale.
Adidas Unbox 2024
Adidas invited tms to pitch their holiday retail campaign for Europe, where the goal was to create a platform that showcased the best of adidas sportswear and footwear. Leave it to tms to develop Unbox 2024 – a simple yet impactful retail and digital concept brought to life across Europe.
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