HAVI Germany has just been honored with the German Award for Sustainability Projects in the Package Solution category from the German Institute of Service Quality, news channel ntv, and Bertelsmann’s DUP Unternehmer magazine.

The award represents the strength of HAVI’s Supply Chain and tms businesses bringing their capabilities and expertise together to create lasting solutions for our largest customer. HAVI’s award-winning development of the nationwide reusable packaging system for McDonald’s Germany was strategically implemented at 1,450 McDonald’s restaurants across Germany, beginning late in 2022.

TEAMWORK MAKES THE SYSTEM WORK

The strategically assembled system includes: reusable containers designed by tms, McDonald’s deposit system, HAVI reverse logistics with existing transports, professional warewashing service by Remondis, clearing process with restaurants and partners by HAVI, and return transport — all integrated with seamless HAVI delivery. With this solution, HAVI Germany is positioned to develop the first integrated reusable system including warewashing service in system catering in Germany.

The reusable system makes major contributions to addressing legislative requirements in the market while also avoiding waste. Through the power of partnership, we have shown that we can achieve our objectives by tapping into creativity and fostering a collaborative spirit that paves the way to a better tomorrow.

HAVI takes great pride in the development of this award-winning system, which will serve as a model for others. As we remain committed to our sustainability goals and those of McDonald’s, we are grateful for our dedicated team who works tirelessly on these important opportunities to make a difference for all.

tms Paris is excited to have played a role in the newest experience for McDonald’s France customers: DJ Snake x McDonald’s. The famous order features an exclusive meal curated by DJ Snake, along with an exclusive track release and capsule clothing collection with Pardon My French!

In partnership with DDB Paris, the tms Paris team aided in strategy and coordinated the partnership between Universal Music and DJ Snake. This campaign launched exclusively in France on June 20 and runs for three weeks only. The DJ and producer with 20 billion streams to his name curated the go-to menu of his choice —  a Double Cheeseburger, French fries, Coca-Cola zero-sugar, and caramel Sundae.

DJ Snake wanted to pursue this collaboration due to his own personal love for McDonald’s: “I spent my childhood birthdays at McDonald’s, and I have great memories there with my family and friends. Today, it’s become a major landmark when I’m touring around the world, and we often go to McDonald’s following a show.”

On top of the Famous Order, DJ Snake’s new track, “West Side Story,” and a capsule collection of DJ Snake’s clothing brand will also be released. This exclusive collaboration was the collective work of McDonald’s France, A&R Studios tms, DDB, Starcom, and DJ Snake’s creative and marketing teams together with his label Capitol France. West Side Story will be used to score the accompanying campaign’s video ads and will be aired simultaneously on all main and digital TV channels as well as on social media from June 19th, 9 pm (French time).

The artist’s clothing brand, Pardon My French, also teamed up with McDonald’s to create a unique capsule collection that incorporates McDonald’s iconic symbols and colors. T-shirts, hoodies, and denim jackets became available from June 22 on the site Pardon My French and June 28 in the dedicated Parisian pop-up store giving fans direct access to the collection. The collection is also being promoted through various drops where winners will be selected at random to score free merchandise through their Instagram, @McDonaldsFrance.

We are excited to announce that our embedded branding and packaging design agency, Boxer Brand Design, has won multiple awards for its recent McCafé holiday cup packaging designs! They took home six awards in total, with three of them being the highest honor, from the likes of Graphic Design USA (GDUSA) and the Muse Design Awards among others.

McDonald’s holiday cups are an annual packaging promotion that the team is always excited to work on and take in innovative, fresh directions. To make this year’s designs stand out, the Boxer Brand Design team seamlessly combined McDonald’s staple gold coloring with holiday motifs that can be recognized by people of all cultures from around the world to create their holiday packaging. The creative incorporates Mid-century patterns and shapes in colors connected to the more extensive seasonal campaign, “Szn of Sharing,” which also debuted in late 2022.

From June 12-July 9 McDonald’s is celebrating their beloved character Grimace’s birthday. Customers will have the chance to purchase a special birthday meal, featuring a Grimace Shake, fries, and either 10-piece Chicken McNuggets® or a Big Mac®.

tms is proud to have helped execute this promotion across multiple retail touch points, from window posters to digital menu board layouts and more. Our embedded post-production house, Slate, worked closely with our Retail Experience team and brought Grimace’s birthday to life with playful 3D animations. Dimensional confetti and type that bounces off the glass are just what Grimace needed to celebrate his big day.

And Boxer Brand Design, our embedded branding and packaging agency, have ensured the party keeps going with collectible packaging fit for our favorite purple friend.

The fun doesn’t stop there, it keeps going on GoldenArchesUnlimited.com. Our team also helped to coordinate a capsule collection inspired by Grimace and in honor of his big day. While supplies last, customers can purchase tees, hats, socks, pins, and even a Grimace pool float.

Head to your nearest McDonald’s to get in on the birthday fun and try the Grimace shake!

We’re proud to play a part in thanking McDonald’s US Crew members under their new brand trust initiative, “Now Serving™.” The “Thank You Crew” campaign, a subset of that initiative, aims to recognize Crew that go above and beyond for customers or deserve extra recognition for what they do. “Now Serving™” will be an ongoing brand initiative for McDonald’s in 2023 and beyond, focused on highlighting their goals of selling delicious food and serving communities.

Our retail team helped bring “Thank You Crew” to life via in-store elements including a bag stuffer and counter card with a tear pad that can be torn off, executed in both English and Spanish. From April 21 until May 22, customers can tear off a sheet from the Tear Pad to take with them for more information on the program and scan the code that leads them to the website for submission of their favorite crew story.

Our promotions and activations team also refreshed the ThankYouCrew.com website to align with the new Thank You Crew and “Now Serving™” program’s visual identity. The site serves as the program’s story submission hub, where customers, Crew, restaurant managers, among others can submit stories about Crew members to thank them for all they do. The refreshed ThankYouCrew.com launched on Thursday, April 20th.

Some of our favorite stories live on ThankYouCrew.com so far include:

A Special “Little Nugget” Delivery

When customers needed them most, this Atlanta McDonald’s Crew delivered – literally! Sha’querria, Keisha and Tunisia took customer care to new heights when they helped an expecting mother give birth in their restaurant.

Thank You, Atlanta Crew!

Raising the Bar on Customer Service

Compassionate. Sensitive. Understanding. These are just a few words that describe Matt, who goes above and beyond to look out for his customers in Rochester, New York, going so far as to bringing drinks out to this favorite customer’s car.

Thank You, Matt!

Celebrating a Quarter of a Century in the Crew

For some, 25 years is just a number. For Jamie, it’s 25 years of smiles, good vibes and being a wonderful start to her customers’ days. The Owner/Operators of the Costa Enterprises organization and its executive staff celebrated 25 years of Jamie at their Bluewater Bay, Florida, McDonald’s with cake and a special lunch where they unveiled a plaque in her honor.

Thank You, Jamie!

Erica Goldstick, Senior Account Executive at tms said: “From a retail perspective, the Thank You Crew April ’23 window within McDonald’s Brand Trust initiative was super interesting and fun to work on because we were able to focus on and celebrate McDonald’s brand values and culture. It felt super special to help shine a light on McDonald’s Crew and the important role they play within McDonald’s ecosystem. In addition, with the code included on retail elements for consumers to submit their crew stories, McDonald’s is able to tangibly see those meaningful connections made each day.”

Head to ThankYouCrew.com to read more submit!

We were proud to lead the strategy and execution of “The Masked Singer” Happy Meal® at McDonald’s in the United States, Canada (CA), the United Kingdom (UK), and the Republic of Ireland(ROI). The campaign uses the power of imagination and surprise to replicate key elements of the beloved TV series, including different iconic masked character toys.

Like guessing the singer behind the mask in the show, US and CA customers will receive a blind bag in their Happy Meal® box, giving them the chance to guess which character they’re going to get before opening it. The packaging features clues to help families guess which character is inside.

US Characters and POP Designs

In the UK and ROI, we worked with Bandicoot and feature characters from their line up. Likewise, in the US and CA, we worked with Fox to create fan-favorite characters in their first-ever consumer product to launch tied to the show, exclusive to McDonald’s.

“The Masked Singer was such a great collaboration to be a part of! Turning fan-favorite costumes into adorable Happy Meal® plush toys was such a fun experience and I have loved seeing fan (and celebrity!) reactions to the toys online!” said Mae Matoka, Associate Account Executive at tms Chicago.

tms is proud to have created a robust restaurant — experience for McDonald’s Cardi B and Offset couple’s meal launching on Valentine’s Day.

First announced following the Super Bowl, McDonald’s collaboration with one of music’s biggest husband-and-wife duos was hotly anticipated. tms worked closely with the famous couple’s teams to create the campaign promotional assets seen throughout the customer retail experience. Our creative begins at the restaurant exterior and continues in-store, or to the drive-through point-of-purchase, and then closes the loop with post-purchase imagery featuring Cardi B and Offset congratulating customers on their order choice. That’s not all, as Boxer Brand Design — our embedded branding and packaging agency — executed the creative focus to produce eye-catching promotional carry out bags and cold cups given to customers for the duration of the program.

Available until March 12th, there’s still time to get your order in!