tms wins McDonald’s Feel-Good Marketing Award for record-breaking Happy Meal sales in Japan 

We’re proud to share that tms has been recognized with McDonald’s prestigious Feel-Good Marketing Award for our contributions to a year of record-breaking Happy Meal sales in Japan. 

The Feel-Good Marketing Awards celebrates agencies and partners for delivering exceptional creativity and results across McDonald’s marketing campaigns. tms earned the distinction of “The Most Number of Toys Sold in Japan,” highlighting our reliable sourcing capabilities and demonstrating the power of Happy Meal in bringing people together. In 2024 alone, tms sourced approximately 1.3 billion toys for Happy Meal around the globe. 

In 2024, McDonald’s Japan achieved a remarkable milestone, selling 135,197,015 Happy Meals –an all-time record and a 9.8% increase from 2023. This achievement marks the second consecutive year of record-breaking sales, thanks to the success of iconic programs featuring beloved characters such as Kirby, Doraemon, Pokémon, and Mario Kart. 

This award is a testament to the creativity, dedication, and teamwork of tms’ global departments that drove these outstanding results. 

Learn about the other accolades we have recently received from McDonald’s, including the Sustainability Award at the UK Supplier Summit.