tms forms partnership between The Esports Awards/Mobies & Samsung Galaxy for a showstopping award week
tms brokered a partnership between the Mobies and Samsung Galaxy for a four-day awards activation of a lifetime! The Mobies, or Mobile Gaming Awards, recognizes creative excellence within the Mobile Gaming Industry. tms’ work with Samsung Galaxy won the 2024 Commercial Partner of the Year, making this the perfect partnership to further highlight Samsung Galaxy’s award-winning gaming device capabilities.
On November 19, the Mobies awards event took place to reveal the winners of 2024! tms worked with the Mobies to integrate Samsung Galaxy devices into the broadcast, along with exclusive back-stage interviews of the winners filmed with Galaxy devices. Samsung Galaxy also granted the winner of the Mobile Streamer of the Year award a Samsung Galaxy gift package.
The partnership we formed with the Mobies was a unique opportunity to increase Samsung Galaxy’s exposure within the Mobile Gaming world by highlighting its award-winning gaming capabilities in real time to the industry’s top creators and agencies all under one roof.
Taking place on November 20, tms facilitated Samsung’s integration into the ESA PWR UP B2B event, featuring renowned Full Squad Gaming (FSG) and NRG staffers and content creators in a custom Samsung Galaxy + FSG panel. The panelists shared how they use the Samsung Galaxy devices to create their most captivating content and take Full Squad’s content to the next level.
The Esports Awards were celebrated on November 21, with Full Squad Gaming (FSG) taking over the red carpet for the night to interview attendees with Samsung Galaxy devices. After the ceremony concluded, 12 of the most popular esports players and content creators (also attendees at the night) participated in the first-ever gaming tournament at the Esports Awards – Galaxy Battles featuring PUBG MOBILE. The exclusive tournament featured top esports personalities competing in PUBG MOBILE, streamed live for fans worldwide. Each participant used Samsung Galaxy devices, highlighting the brand’s high-performance mobile gaming technology.
The week wrapped up with a B2B golf networking event – to highlight wearables, tms overtook hole six to create a demo challenge where players were encouraged to wear the Samsung Galaxy Ring or Galaxy Watch7 to track their heartrate while teeing off. The golfer with the lowest overall heartrate and longest drive won a bundle of Samsung Galaxy devices.
Learn more about other work we support for Samsung, such as the yearlong strategic partnership tms formed between Samsung and Red Bull which included the recent Red Bull Rampage activation.
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