“The Grand Prize Show” with KNOSSI: McDonald’s MONOPOLY returns with support from tms!
On November 7, McDonald’s and tms Munich brought back the fan-favorite MONOPOLY promotion.
There are countless prizes to win as MONOPOLY returns. McDonald’s guests can look forward to a wide range of prizes and offers created with Certified Lead Game Agency, tms Munich, that runs the handling and fulfillment of prizes, manages brand partnerships, and the integration of McDonald’s and Hasbro – owner of the MONOPOLY brand.
McDonald’s Germany’s Chief Marketing Officer, Tomasz Dębowski, echoes this excitement: “For our guests — and for us as a brand — the MONOPOLY promotion is always a major highlight of the year”.
The popular peel-and-collect mechanic produced and audited by tms Munich is at the heart of the promotion. Stickers can be found on various participating products, such as McCrispy, Big Tasty Bacon, the McPlant Burger, big Fries, big Soft Drinks, McFlurry, and more.
The MONOPOLY game will take place entirely through the MyMcDonald’s app, where participants can scan or enter codes, collect sets of “streets” and “stations,” and instantly win prizes in their accounts. Delicious winning coupons can be redeemed on their next visit. Alongside instant food prizes, this year’s rewards include several trips, a camper van, a dream house, and the chance to win up to €100,000 through Jackpot Tickets.
We are very proud to be part of MONOPOLY at McDonald’s in Germany again this year. Thanks to our partner network, we have once again succeeded in generating an attractive prize pool for McDonald’s customers, which is essential for a successful promotion.
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