tms leads the return of Monopoly Double Play at McDonald’s Canada
McDonald’s Canada is thrilled to announce Monopoly Double Play is back! The promotion, running October 1st through November 4th, while supplies last, returns with its on-pack and in-app gameplay and an exciting twist new for this year: a chance to win a Cash Prize Every Minute opportunity in the McDonald’s app!*
tms leads the campaigns promotion strategy, packaging, digital gameplay, prize sourcing and visual identity, bringing the game to life with a golden digital game tile design, and a visually striking game mechanic that bridges traditional gameplay with future-forward digital engagement.
In 2023, McDonald’s Canada introduced a digital component to the long-running game: Double Play! Players continue the traditional peel and win play on select packaging items, then have the option to scan, or enter, property codes and collect them in the McDonald’s app. When players scan or enter codes in the app, they are given the additional chance to win with a Double Play, an extra in-app peel that keeps fans engaged and excited for a chance to win.
The new Cash Prize Every Minute feature introduces an exciting new prize that is sure to ignite excitement among players. By simply participating in the app, fans have the chance to win cash prizes every minute throughout the duration of the game. This new cash incentive offers yet another reason for fans to engage both on-pack and in-app.
Given the overwhelming success of last year’s Double Play, it’s only natural that McDonald’s is bringing it back, and this year, we’re raising the stakes with our Cash Prize Every Minute feature available through the app. We anticipate this will further engage our customers and elevate their experience
Along with the new Cash Prize Every Minute, McDonald’s has partnered with a wide array of brands to offer exclusive prizes that include trips to NASA’s Kennedy Space Center, shopping sprees, and a variety of gaming, sports, and other experiences. With tons of prizes to offer, the Monopoly Double Play promotion offers something for everyone.
“McDonald’s fans know what they want, and we’ve listened,” said Stephanie Barbieri, Senior Director, Delivery at tms. “The success of Double Play has shown us that digital engagement keeps McDonald’s fans excited and eager to win, and we’re thrilled to build on that success this year with even bigger prizes.”
As McDonald’s Canada continues to embrace digital transformation, tms remains dedicated to supporting the brand, creating app-first experiences that resonate with its tech-savvy audience. Running from October 1st through November 4th, while supplies last, the Monopoly Double Play promotion is set to deliver excitement, engagement, and prizes, combining the nostalgia of peeling game pieces with the thrill of digital gameplay.
*No purch. rqd. Oct. 1–Nov. 4/24 or while supplies last. 100 Code entries/day. Game Piece Prizes: 1 in 5 chances to win at outset, mostly food prizes. App Prizes: Chances based on time of Code entry. Draw Prizes: Chances depend on number of entries in each draw. See Rules in App for details.
Trending
