tms supports Macca’s world-first ticketless MONOPOLY experience
The Macca’s MONOPOLY experience returns to Australia and New Zealand on September 12 for seven weeks with a surprising new twist: the game is going ticketless for the first time in select markets!
This ticketless gameplay is enabled through the transformational technology of iWin, a proprietary game engine designed and managed by tms. This is the ninth year we have partnered with McDonald’s Australia & New Zealand, utilizing our iWin proprietary game engine technology to deliver secure, scalable, and engaging customer experiences, including for Surprize Fries which launched in 2023.
Exclusively in the states of Western Australia and Tasmania, all MONOPOLY items will be digitally ticketed with no peel on the packaging – customers simply need to order an eligible menu item on the MyMacca’s app to play and reveal their tickets and wins. This is a world-first trial that aims to introduce the power and possibility of digital tickets.
To add excitement around this new fully digital experience, customers in these fully ticketless markets will receive a Bonus instant win prize on their first three eligible orders, in addition to their digital tickets.
We’re offering customers our great Macca’s value and so much more, with a chance to win cars, travel and fashion gift cards, free food delivery for a year, and more. And with the introduction of digital tickets, the game is more exciting than ever. With a one in four chance to win, download the MyMacca’s app and get playing before it’s too late.
Digital tickets will appear instantly within a player’s ‘stash’, in a brand-new stadium-inspired game world and enhanced UI experience created by Akcelo. The mobile game features a roaring arena complete with live digital billboards displaying prize winners from around the country.
Aden Hepburn, co-founder & CEO at Akcelo said: “This year’s game is a world-first for Macca’s. We’ve created an all-new “ticketless” digital-only experience that allows you to play without having to peel a physical game ticket, immersing players in an incredible gaming world worthy of one of the world’s most iconic brands.”
Replacing the iconic peel, players will enjoy gaming-inspired digital ticket reveals in the MyMacca’s app, allowing players to seamlessly collect properties, unlock Chance cards, and redeem prizes. Three new immersive 3D minigames await, including a motorcar stadium race and a skydive into a pool full of prizes!
For Australian states outside of the trial, digital tickets will be featured on a smaller number of products in addition to those items with physical tickets, giving customers the opportunity to experience both ways to play. In New Zealand, there will only be printed tickets.
Evolving the beloved, iconic game peel experience is no easy task. Our ambition is to always evolve with customers’ habits and expectations. Pushing the limits of technology, we have developed an experience for customers which retains the seamlessness and simplicity that they have come to expect, while bringing the joy and excitement of MONOPOLY to the next level.
The campaign will run in restaurants until Tuesday, 22nd October 2024. Read more on Mumbrella and Campaign Brief.
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