McDonald’s and tms brought back collectible cups for the nostalgic Collector’s Meal
We’re excited to have supported the launch of the Collector’s Meal, a special promotion honoring McDonald’s most beloved keepsakes and characters. This nostalgic campaign brought together a variety of iconic IPs, including McDonald’s classics like Grimace, as well as favorites like Shrek from Universal’s DreamWorks, Barbie by Mattel, and more!
Thanks to our brand partnerships team, we successfully onboarded six world-renowned IPs, making the Collector’s Meal a reality. This unique promotion tapped into cherished memories and celebrated the magic of McDonald’s history.
Sourced by tms, the collectible cups were made from Tritan or glass, depending on the participating market. With six different styles to collect, customers were enticed to return time and time again. In partnership with lead agency Wieden+Kennedy, tms supported the development of the Tritan cups and the design of the glass cups, with the IP illustrations created by artists across the globe.
While most promotions only run for lunch and dinner, the Collector’s Meal was available for breakfast! Customers could start their day off strong with a Sausage Egg McMuffin®, hash browns, and a small coffee, along with their coveted Collector’s Cup. For the rest of day, customers could choose from a 10 piece Chicken McNuggets® or a Big Mac®, accompanied by medium fries and a medium drink.
Slate, tms’ internal post-production team, created 3D models of all 12 Collector’s Cups and distributed them to partner agencies to use in their creative development.
We knew creating 3D models of all 12 McDonald’s Collector’s Cups would be a huge undertaking. It took a talented team to perfect all the lighting, transparencies, shadows, and highlights while making sure our render’s colors fit in seamlessly with the food photography. Achieving an amazing end result and seeing positive feedback from clients and customers across the globe is why we love this job.
Boxer Brand Design, tms’ embedded branding and packaging design agency, helped amplify the program with limited edition food packaging, including bags, cups, and even Burger and McNuggets® boxes.
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COCA-COLA and the Coca-Cola Contour Glass are trademarks of The Coca-Cola Company.
HOT WHEEL™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.
BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.
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Minions © Universal City Studios LLC. All Rights Reserved.
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Dreamworks Shrek © DreamWorks Animation LLC. All Rights Reserved.
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