What do customers really want from loyalty and partner programs? Get the insights in tms’ whitepaper
In a customer landscape mired by post-pandemic fatigue and the tightening of purse strings, “loyalty” has emerged at the top of many brands’ agendas. However, many companies are left wondering, “How do you create brand love and grow a community of loyal customers?”
We aimed to answer this question by conducting an extensive research study and discovered an overarching tension point: there’s a disconnect between what marketers think consumers want and what they actually want.
It’s important for a brand to align with my values. Not only am I spending time and money with them, I’m also allowing them to represent me, and I represent them.
Published Date: February 9, 2024
Number of Pages: 32 of 32
Our whitepaper features extensive research that seeks to answer: “How do you create brand love and grow a community of loyal customers?”
Download our report to learn more about the overarching tension point — the disconnect between what marketers think consumers want and what they actually want — so you can better understand how to grow brand loyalty and love.
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